Selig wins zoning for a 14-story, 375-unit tower on Ponce de Leon across from Hotel Clermont

A block of low-rise storefronts in Virginia-Highland, held by Selig for 60 years, is rezoned for 375 rental units, 57 of them affordable.

View of Selig Enterprises’ proposal from the corner of Maiden Lane NE and Bonaventure Avenue NE in Virginia-Highland, looking west toward Midtown and downtown.
Project imageView of Selig Enterprises’ proposal from the corner of Maiden Lane NE and Bonaventure Avenue NE in Virginia-Highland, looking west toward Midtown and downtown.RJTR / Selig Enterprises

Selig Enterprises won zoning approval to replace a block of low-rise storefronts on Ponce de Leon Avenue, across from Hotel Clermont, with a 14-story tower carrying 375 rental units. The Zoning Review Board approved the rezoning from C-1 to MRC-3 with conditions, matching what NPU-F and city staff recommended.

Selig has owned most of the 1.75-acre site, between Bonaventure Avenue and Ponce, for 60 years; departing tenants on the block include China Dragon, Gusto! and the original Honey Bubble Tea. Fifty-seven of the units are planned as affordable, with market-rate rents expected to average $1,700 for one-bedrooms and $2,055 for two-bedrooms, and the tower steps down from 13 stories along Ponce to nine near the neighboring single-family homes.

Scale14 stories, 375 units (57 affordable), 10,000 sf retail
TimelineZoning approved Aug. 2026
WhoSelig Enterprises
Sources and documents5 sources

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