Reach Atlanta through Urban Atlanta

Make something Atlanta wants to watch.

We build campaigns around the places, projects, openings, events, businesses, and things to do people are already curious about—then tell the story in the same voice and visual language that built Urban Atlanta’s audience.

Start a Conversation →

The audience

Local reach, with Atlanta at the center.

Urban Atlanta's audience is concentrated in Metro Atlanta, with a broader Georgia base and a smaller audience outside the state. Across platforms, the audience skews slightly male and is primarily ages 25–54.

190K+Combined social followingCurrent total across Urban Atlanta’s active social channels.

1M+Average monthly viewsAverage monthly reach across Urban Atlanta’s social channels.

100K+Average views per postAverage cumulative views across the platforms where each post ran.

3–5%Engagement across platformsCurrent engagement range across active social channels.

30M+Lifetime viewsCumulative views across Urban Atlanta content.

Geography

70–75%

of the audience

is in Metro Atlanta.

Metro Atlanta70–75%

Georgia, outside metro Atlanta15–20%

Outside Georgia5–10%

Platform scale

Reach across the channels where Atlanta already scrolls.

Instagram100K+

Facebook60K+

TikTok20K+

Threads12K+

Audience profile

~55%Male

Male~55%
Female~45%

Core age range

25–54years old

Largest audience bands, in order

0135–44
0225–34
0345–54

Audience ranges combine current readings from Instagram, Facebook, TikTok, and Threads.

Why the work travels

Made here. Built for how Atlanta watches.

Urban Atlanta starts with a local question: why should people here care? The answer becomes a story made for the feed, with clear sponsor credit and results reported by channel.

Atlanta comes first

Every story gives people here a reason to care before it asks for attention.

Made for the feed

Reels and carousels use the visual language people already choose to watch.

Results stay clear

Social, email, and web results are reported by channel.

Where a campaign can run

Social is the main offer. Email and web are optional pilots.

Available now

Social

Original reels and carousels across the platforms where Urban Atlanta already reaches and engages its audience.

Optional pilot

The Brief + website

If the idea belongs in the newsletter or on the site, we can test that placement and report it separately from social.

Two ways to work with us

Choose the campaign you need.

A place, business, project, event, or timely idea calls for a focused promotion. A brand that wants to stay in Atlanta’s conversation throughout the year calls for an ongoing sponsorship.

One-off promotions

A focused campaign for a launch, opening, event, milestone, or announcement—with a clear story and a reason for Atlanta to care.

Best for

Places, businesses, events, projects, milestones, and timely ideas.

Plan a promotion →

See promotion examples and formats Openings · events · developments · civic work Open chapter

Find your moment

What do you need Atlanta to notice?

Choose the type of story. Each format begins with the same question: why should this matter to the people who live here?

A strong fit for

Events and festivals

Build attention around a date: festivals, markets, race weekends, ticketed events, and opening-night programming.

Explore the format

A strong fit for

Openings, places and destinations

Introduce something new—or give an established restaurant, bar, shop, venue, attraction, or local brand a fresh reason to be on Atlanta's radar.

Explore the format

A strong fit for

Developments and mixed-use districts

Show people what is being built and why it matters—from groundbreaking through opening day.

Explore the format

A strong fit for

Civic and municipal announcements

Turn a public project, program, comment period, or policy change into something residents can follow.

Explore the format

A strong fit for

Institutions and nonprofits

Help Atlanta understand work from universities, hospitals, cultural institutions, and community organizations.

Explore the format

A strong fit for

Local businesses and brands

Reach a large local audience with a story that still feels at home on Urban Atlanta.

Explore the format

A strong fit for

Tourism and attractions

Reach residents first—the people who decide where to go and what to recommend.

Explore the format

Platform sponsorships

An ongoing partnership that places your brand alongside a recurring mix of Urban Atlanta reels and carousels people choose to watch and share every week.

Best for

Brands, institutions, and regional organizations that want to stay present in Atlanta’s conversation, connect with the city’s growth and public life, and support independent local media that helps more people understand Atlanta.

Request a tailored case study →

See sponsorship proof and request a tailored case study Recurring placement · completed work · partnership results Open chapter

Built for your brand

See what a platform sponsorship could look like for you.

Share your organization and goal. Urban Atlanta will respond with a private case study built around relevant work, placement options, and a recommended approach.

Selected partners We’ve been lucky to work with some great brands. From Atlanta institutions to national names, these partners have joined stories made for this city.

Premier League
MARTA
Atlanta BeltLine
Grady Health
Mercedes-Benz
Centennial Yards
Signia by Hilton Atlanta
Underground Atlanta
Assembly Studios
Atlanta Motor Speedway
Cosm
Eventbrite
Westside Future Fund
Outback Steakhouse
DeKalb County, Georgia
Sentral
HungryAF
Soul & R&B on the Lake
FIFA World Cup Atlanta 26
DraftKings
The Interlock Atlanta
State Farm Arena
Omnicom
207 Peachtree
The Escape Game
AH Realty Trust
Downtown Atlanta
TopDog Law
Atlanta Jazz Festival
Virginia-Highland Porchfest
Invest With Roots
Under New Management
vialytics Americas

Inquire

Tell us what you’re working on.

Tell us what you want Atlanta to know, who you hope to reach, and when the story matters. We will recommend the format and partnership that fit the job.

Make something Atlanta wants to watch.